Promote Your Web Site for Free

How is your web site promotion going? Getting frustrated? I felt muddled too, until I discovered what few new web marketers know about –organic marketing.

Organic marketing is just as it sounds–”natural”. In essence, you build a network of connections to your site using natural and simplistic methods. The best part is…it costs you nothing but your time.

Many individuals are still under the impression that to promote their web site, they either have to pay for each click they get on Google or they have to hire a web-site promotion firm at $1000+ per campaign in order to get exposure.

Take it from me, I started into the web marketing business with NO marketing knowledge. I taught myself. How did I do it? The answer is simple: START ASKING QUESTIONS!

Once I started asking questions and finding the answers, the pieces began fitting together. I soon discovered that there are as many options to marketing my web site as there are places to purchase a car–I don’t have to go to just one purchaser or have one strategy.

I want to share my knowledge with all of you who are feeling discouraged. In my last article called, Alleviate Your Internet Marketing Stress, I provided an overview of organic marketing and some of the basics. Read that first to gain a broad understanding of the concept.

In this article, I want to give you an overview of steps to marketing your website using this approach.

First, start with an analysis of your site and your keywords. Your keywords will ultimately determine how relevant your web site is to interested customers. Use the keyword analysis tool called to come up with a list of keywords you think people will type in when they search for your site.

Second, check your site to make sure those same keywords are located near the top of the page. That way the search engine spiders “bots” will be able to read them and immediately determine your relevance. Make sure your keyword density (# of keywords vs. total words) is appropriate, i.e, don’t go overboard!

Third, create readable pages. Readable pages mean that your website pages can be easily read by the search engine robots or “bots”. There is a complete checklist to making sure your pages are “readable”. Get a checklist off of the Internet and go through it. Some examples of items to consider are: make sure you’re not using frames, examine your title tags and description tag, ensure the navigation system on your site is not created using JavaScript, etc.

Fourth, register with search engines. Search engines represent the single most important source of new visitors to your web site. Your goal should be to get your sites submitted to (at least) the following engines: Google,, Teoma/Ask Jeeves, Open Directory project and These are the best places to start. Get onto each of their sites, and find out how to submit your site…and then do it.

Last, link to other sites and encourage them to link to yours. Establishing links to your site is one of the best ways to give the impression of a useful site. If you’re site is a popular place to be for visitors to be, it will directly affect how high you rank in the search engines. There are strategies for doing this and you need to find out how to boost your position using link popularity. Again, get a list of how you do this off of the Internet. Some elements that may be part of your strategy could include: avoiding links with no value, connecting to a group of websites related to a particular subject, etc.

If you have particular questions about how this any of this is done, feel free to email me at my website below. In my next articles, I will be focusing more on the exact “how tos”. In the mean time, don’t give up. This type of marketing takes time. Get educated and you find yourself soon marketing like a pro!

Copyright 2005 Glen Snethun

Internet Marketing Essentials – Seven Things You Should Know

One of the biggest “rookie” mistakes of people new to this industry is that they jump in, head first, without fully understanding the Internet marketing essentials. These essentials represent some of the foundations that, when adopted, lay the foundation for Internet marketing success.

According to the Direct Selling Association, there were almost 63 million people selling directly to the public across the globe. While this huge number does not represent the actual number of those inhabiting the Internet marketing landscape, it is a good ballpark figure for establishing its overall size. With this in mind, it is easy to see why so many Internet Marketers have a hard time being heard above their competition.

For those who want to establish an Internet marketing company that is successful from early on, there are a few essentials to understand. Below are seven statements veteran Internet marketers accept as true-isms and guiding principles.

1. You will work harder than you ever thought you would. While the Direct Selling Association notes that only 12% of Internet marketers work more than 20 hours per week, they do not tell you that small percentage are the ones with the greatest income potential. This is especially true when first starting your business.

2. Do not go it alone. While you can start an Internet marketing company on your own, it is not recommended. There are so many different things to know and learn and great tips to be shared. You will not be as successful if you do not seek out an Internet marketing system and a mentor to help you maximize your efforts.

3. You are the product. As an Internet marketer, you are selling your expertise in Internet marketing. The top folks understand this and leverage it by creating their own personal brand. People align with you because they trust what you are saying and like your approach.

4. The Internet Web search tool is not the only technology you need to learn. Take time to learn the tools of the Internet marketing trade and bone up on leveraging Search Engine Optimization (SEO) programs, viral videos, social media etc. Many of these tools are easy to use and free for you. The more you know, the greater your visibility.

5. You need a home office. While this does not need to be some major addition to your home, you need a quiet, dedicated place to work and think as an Internet marketer. And a laptop tossed on the dining room table does not cut it. Keep work and “life” separate to the extent you can.

6. It does not take years to grow substantial wealth. In traditional business, it can take five years or more to reach a point of profitability. Internet marketing can yield enormous profits in just a few months. The trick is to work with an Internet marketing industry expert and implement a great, time-tested Internet marketing system.

7. It does not need to cost a fortune. Some of the most successful Internet marketers started their businesses with little more than their computers and mobile phones. It is not essential to spend thousands on leads, products and technologies to be successful. Start small and invest in your Internet marketing business as profits allow.

The Internet marketing essentials shared here will (hopefully) provide the framework you need to get started and dispel a few myths. Internet marketing is an industry full of people who want to convince you they have the secrets to your success. What they do not tell you is that you can build substantial wealth with common sense and a little elbow grease.

Elements Needed to Have a Successful Home-Based Business Entrepreneur Mentality

There are a lot of people who like the idea of being their own boss, but becoming an entrepreneur is not for everyone. There is a special mind set when it comes to starting your own business, but it seems with the internet a lot of people forget this. Yes, any one can start a home-based business, but unless you have the correct mind-set you are going to have a lot of problems and most likely fail.Being a home-based entrepreneur is really not much different than any other business. It takes commitment, hard work, and time to have success. There are many reasons for a business to fail, but one of the biggest ones is lack of effort. People start their internet venture, and never really considered if they had the aptitude for it.The number of entrepreneurs starting on the internet would be a lot less if it were to cost the same as a conventional business. Thankfully, for many of us, it doesn’t so it is up to the individual to decide if they wish to have a successful online business. It is not a question of starting a business, but of having a SUCCESSFUL business.Although there are many things involved when you want to make money on the internet, here are five that you must have if you wish to have success.1. Be willing to educate yourself. In business you have to be willing to constantly learn. Business is dynamic and constantly changing, so you must be willing to change with it.2. Be willing to continue to work when you are not making money. It takes time to build up your internet business, you will not make money instantly so you have to be willing to work even when there is no money coming in.3. Be willing to start even if you have fear. One of the key elements of new marketers is that they become paralyzed as they are researching. The more they realize they don’t understand, the more likely it is they don’t start. Analysis paralysis is a big problem, you must fight through your uncertainty and just start.4. Be willing to put your ego aside and ask for help. The conception that being a home-based business is lonely is false. If you are willing to look for help it is available. There is a huge community of fellow home-based business owners willing to share their knowledge as long as you ask.5. Be willing to sacrifice. Running an internet business will require sacrifice, especially at the beginning. If you are committed and willing to give up some things you will have great success. In the end what you gain will far out way what you had to sacrifice in the beginning.Far too often people get involved with a home-based internet business, but have no idea if they are willing to do the work and make the sacrifices to achieve success. If you want to be an entrepreneur you will need to look within before you start and decide if you have the mind set to do what it takes to create a successful home-based business.

5 Characteristics of a Proven Home Based Business

There is no sense for you to be a guinea pig when it comes to joining home based businesses. There are too many ways to make money on the Internet that have a solid track record behind them.Let’s talk about the characteristics of a proven home based business that you should be looking for before you join any opportunity.1. You can do it at home using the internet. Even business opportunities such as Avon, and Tupperware are now being conducted primarily online.Using the Internet is smart because you can leverage your time to accomplish much more than you ever could in the past. Plus as more people come on the Internet looking for home based business opportunities you will never run out of prospects for your own business.2. The products are in demand. The best way to determine this is to purchase the product yourself and learn everything about it.By becoming a product of the product you can more effectively sell it to your own prospects. A product that is in demand is much easier to sell and you do not want to be involved in the company that you have to create a demand for your product.3. The compensation plan is fair for everyone. Home based businesses that reward only the heavy hitters generally fizzle out over time.A fair compensation plan is one more average people can legitimately earn money if they work hard. You are beginning to see in business models such as network marketing where average people can earn retail bonuses on a weekly business and still build a downline and earn monthly checks too.4. They provide excellent marketing materials. This really is the key to making money online.Learning how to market your home based business using the marketing materials provided you is paramount to your success. Proven home based business opportunities offer quality marketing materials such as banner ads, videos for marketing, pre-written autoresponder messages, and other promotional materials.5. The company has longevity and provides quality training. You definitely want to look at the track record of the company and how long they have been in business.Even Internet marketing opportunities now have been around for a while. Did you know has had an affiliate program for 15 years now?The best companies have a proven track record of success and know how to provide training that can help you be successful as well. Many times new companies are still searching for their own identity and have not put everything into place in terms of training their members.These are 5 characteristics of a proven home based business. The good news is there are plenty of opportunities out there that are proven for you to become involved with.

Home Based Business Associations – Are They Telling You Everything You Need to Know?

It’s easy to get tired of all of the empty promises made by home-based businesses. You may be looking for someone you can trust who will tell you the truth about what’s real and what is simply a scam to take your money. You may have heard about the Home Based Business Association and are wondering if they are an organization you can trust to tell you what you need to know. This article offers a perspective on this organization, the information they provide, and the relevancy of their point of view, along with a few other important points to consider when choosing the best vehicle for realizing your dreams.The Home Based Business Association is a company that focuses on providing you with information about opportunities to work from home. Their aim is to help you get the factual information about an opportunity before you make the decision to get involved. If you have ever been exposed to their materials, you will have seen that they have pretty much run the gamut of possibilities as far as money making opportunities go. They talk about companies that have you filling out surveys at home, about network marketing companies, about MLM opportunities and more.The information provided by The Home Based Business Association offers a good starting point for understanding what each company is about. It describes the compensation plan, the company’s history and its founders. Most of their information is quite helpful and relatively complete. Once you have gathered the information you need, you will certainly be well on your way to being able to make an intelligent decision about which company is best for you. Information is your best friend when looking into opportunities like these. A resource like this is a good thing.However, you always have to be mindful of the source of the material and what they may have to gain from offering you the information, including the material provided by The Home Based Business Association. Any press or written material is written by a person, or company, with a purpose. It’s safe to say that everyone has some level of vested interest and a profit to make. Even not- for-profit organizations need to make money in order to survive, or else they are not going to be able to help anyone. Let this simply be a reminder to make sure that you are exercising your own common sense and sensible judgement when it comes to choosing a home-based business.After you’ve determined that a given company or product is legitimate, you then need to evaluate whether or not it might be the opportunity that will work best for you. Everyone has a different style and different preferences, not to mention different goals and dreams. They are as individual as we are as people. Fortunately, there are many options to choose from. Ultimately you have to consider what kind of life and lifestyle you want to create. Then, look to find a vehicle, a team, and a mentor that are congruent with your values and your dreams, and provide a way to make them a reality. The Home Based Business Association is a great resource for gathering information, but finding a vehicle for realizing your dreams is very personal. Above all, look for people that you like, trust, and respect.

International Business – a Need of Today For a Better Tomorrow?

International Business is just a fancy way of talking about the commercial transactions taking place between nations. But this does not mean that only the governments can do international business. In fact, private companies indulge in it more regularly and come out with unimaginable profit. The governments doing international business have more political and dark reasons for doing so, although profit comes with it as well.

Companies indulging in this type of overseas business are referred to as Multi National Companies. These aren’t just limited to one field but each field has its own MNC. Take a look at McDonalds, its found in a staggering 119 countries, its signature yellow M on red is understood worldwide, regardless of the language one converses in. also the operating income generate yearly is an eye opening $3.9 billion! Another example is the sports giant Nike. Expanded into a surprising 46 countries, Nike earns yearly revenue of $18.6 billion! Other examples include the renowned car manufacturers of Toyota and the brilliantly masterminded Microsoft Corporation.

People studying business are no doubt very learned. They have to study the differences in legal systems present worldwide in order to negotiate the affairs of their companies properly. A very detailed and thorough study of import and export regulations is also necessary if they want to remain top notch in their field. Political systems and economic policies, which are often a hindrance to the Multi National Company’s success, are also areas of study within this vast subject.

The recent increase in globalization has caused an increase in the need for such MNC’s that can handle international business are transactions single handedly. The governments have been removing international business restrictions and this allows the generation of greater profits, especially as the technology employed in transport and communication is expanding day by day. Considering the fact that the political relationships between the major economic powers are no longer bleak and that rising transnational issues have created a window of opportunity of immense expansion and profit, the MNC’s are making their international business ties stronger and stronger day by day. We must study international business as understanding it can help us in making better career decisions.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.